About Us — An Independent Sleep Media
01 MISSIONOur Mission
To help people understand how they sleep — not just how much — and find the bedding & environment that matches their natural rhythm.
Sleep science has matured rapidly in the past 20 years, but most consumer-facing tools still treat sleep as a single variable ("get 8 hours"). We believe the next leap comes from recognizing that there are distinct sleep personality types — each with their own ideal environment, ritual, and bedding choice.
02 METHODOLOGYHow We Built the 16 Types
Our 16-type taxonomy is built on 4 axes grounded in peer-reviewed sleep research:
- Q vs R (Quick vs Reflective) — Sleep onset latency, the time from lights-off to N1 sleep stage
- M vs N (Morning vs Night) — Chronotype based on Horne-Östberg Morningness-Eveningness Questionnaire (MEQ)
- S vs W (Silent vs Warm) — Environmental sensitivity to temperature and ambient noise
- F vs C (Face-up vs Curled) — Preferred sleep posture, which affects pillow & mattress choice
Each of the 24 questions in our quiz weighs 1 or 2 points toward one of these 4 dimensions, yielding a 13-step precision score on each axis. The 24 = 16 unique combinations form our type system.
03 TEAMWho Runs This Site
※ This is an independent sleep information media — we are not a medical institution. There is no physician supervision (we explicitly disclose this so as not to misrepresent authority). Articles reflect editorial team views and curated public information, and do not replace medical diagnosis. If sleep issues persist for over a month, please consult a sleep medicine specialist.
04 PRODUCTSAffiliate Transparency
The bedding & sleep products we recommend fall into two categories:
eSleep Selected Products
Items we have evaluated based on third-party test data, customer reviews, and editorial trials. Purchase links may be Amazon affiliate links.
Partner Brand Products (A8.net)
External brand partnerships where we receive commission per click/purchase. These are clearly labeled "PR" in the product listings.
Either way, our editorial ratings are not influenced by affiliate compensation. We rate products on the same scale regardless of partnership status.
05 LEGALSite Type & Legal Compliance
- Site type: Information media (NOT a medical institution)
- Country: Japan-based, operating under Japanese consumer protection law (Premium Display Act / 景表法)
- Affiliate disclosure: Clearly stated in footer + on each product mention
- Privacy: No personal data sold to third parties. Anonymous usage analytics only.
06 CONTACTReach Us
For editorial inquiries, partnership proposals, or accuracy corrections, please contact: contact@esleep-clinic.jp
We respond within 3 business days. Privacy policy: /privacy-policy-2/
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